We are a women of colour and queer led initiative that not only curates a space for marginalized artists to show and sell their work but also ethically drives to change the way art is consumed by channelling some of the profits back into grassroots initiatives that need it the most and encouraging buyers and collectors to bring awareness to how they spend their money. We take care of the logistics of cataloging, printing, shipping and advertising so artists won’t have to, all without taking 50% of commissions. We believe the artist should always get the biggest percentage, so that's why we at Laimoun only take a small 15% finders fee.
Laimoun brings together artists and collectors from all identities to create a community that is built on transparency, ethics and the desire to push forth the change we want to see in the world through the concept of wealth distribution. Laimoun is a political statement itself, challenging the way the current art industry sees, values and sells art. Often seen as a rich man's game, it is often hard to acquire art due to social and economic barriers. We want to break down those barriers through sliding scale pricing and donations of proceeds to communities that need it the most. Whether you collect art for investment, personal enjoyment or even just to decorate your home… we encourage folks who’ve never collected before to start now, to use their money in a way that benefits everyone.
WHO IS LAIMOUN
Lebanese and Queer, Mena and Fatima Elie are friends who not only wanted to sell their work online but also provide a space and service to artists who otherwise didn’t have access to the capital it requires to sell work. We are passionate about politics and believe that art should be political. Laimoun is an arabic word that translates to Lemon. Being cheeky, it is a direct reference to the phrase “When life gives you lemons, make lemonade’’ but in this case, the lemonade is the art and the lemons are the struggles we face.
THE CO - FOUNDERS
Mena is a multi disciplinary artist who specializes in portraits and fine art abstract work. Her career has been broad from photographing corporate events to being a wedding photographer for 8 years. She loves to test light with her still lifes and challenge herself with unique mediums of varied consistencies. When not doing visual work, she works on her poetry and watches reruns of shows.
Fatima Elie is a photographer with a specialty in film. Her work, often documentary in style, showcases her love for her heritage. She is a multidisciplinary artist who enjoys experimenting the art of arabic calligraphy along with mixed media. Aside from her visual work, one of her other favourite ways to express herself is through her food, she also likes to adapt her favourite shami dishes to fit her plant based lifestyle, basing the flavour on nostalgia.